Privacy policy
Last Updated: April 2026
Avamira Furnishings, the trading name of Forever Furnishings Ltd, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Avamira Furnishings is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from www.avamirafurnishings.co.uk (the “Site”), or otherwise communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.
By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are (Data Controller)
Avamira Furnishings
Trading name of Forever Furnishings Ltd
5 Granary Road
Wolverhampton, WV8 1UZ
United Kingdom
Email: info@avamirafurnishings.co.uk
Forever Furnishings Ltd is the data controller for the purposes of UK GDPR and the Data Protection Act 2018.
2. Personal Information We Collect
When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you.
We may collect the following categories of personal information depending on how you interact with our Services.
Contact Details
- Name
- Billing address
- Shipping address
- Email address
- Phone number
Financial Information
- Payment details and confirmation
- Transaction details
- Billing information
- Order and payment confirmation records
Account Information
- Login details
- Account preferences
- Security settings
Transaction Information
- Products viewed or purchased
- Orders, returns, exchanges or cancellations
- Wishlist or cart activity
Communications
- Customer service messages
- Emails and enquiries
Device Information
- IP address
- Browser type
- Device type
- Network connection
- Unique identifiers
Usage Information
- Pages visited
- Interaction with the website
- Time and date of visits
- Shopping behaviour
3. Personal Information Sources
We collect personal information from:
Directly from you
- When placing an order
- Creating an account
- Contacting customer support
- Using the website
Automatically
- Cookies and tracking technologies
- Website analytics
- Device and browser data
From service providers
- Shopify
- Payment providers
- Delivery partners
- Marketing and analytics providers
From partners or third parties
- Advertising and marketing platforms
4. Legal Basis for Processing
For UK and EEA residents, we process personal data under:
- Contract performance
- Legal obligations
- Legitimate interests
- Consent (where required)
5. How We Use Your Personal Information
We use personal information to:
Provide and Improve Services
- Process payments and orders
- Deliver products
- Manage accounts
- Handle returns and refunds
- Provide customer support
- Improve website performance
- Personalise shopping experience
Marketing and Advertising
- Send promotional emails or messages
- Show relevant advertisements
- Recommend products
You can opt out at any time.
Security and Fraud Prevention
- Protect accounts
- Prevent fraud
- Secure payments
- Detect suspicious activity
Communication
- Respond to enquiries
- Provide order updates
- Maintain customer relationships
Legal Reasons
- Comply with UK law
- Respond to legal requests
- Enforce policies
- Protect business and customers
6. How We Share Personal Information
We may share information with:
- Shopify
- Payment processors
- Delivery couriers
- IT and hosting providers
- Marketing and analytics partners
- Legal authorities if required
We only share information necessary to operate the Services.
7. Relationship with Shopify
Our Services are hosted by Shopify.
Shopify collects and processes personal information to provide and improve the Services.
Information you submit may be shared with Shopify and third parties located outside the UK or EEA.
To learn more, visit:
Shopify is responsible for certain processing activities and responding to some data rights requests related to Shopify services.
8. Third Party Websites and Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.
You should review their policies before providing personal data.
9. Children's Data
Our Services are not intended for children under 16.
We do not knowingly collect personal data from children.
Parents or guardians may contact us to request deletion of any child’s data.
10. Security and Data Retention
We use appropriate technical and organisational measures to protect your personal information.
No system is completely secure, and information transmitted online may not be fully protected.
We retain data only as long as necessary, including:
- Order and tax records up to 6 years
- Customer account data as required
- Legal compliance and dispute resolution
11. Your Rights
You may have the right to:
- Access your data
- Correct inaccurate data
- Delete personal data
- Restrict processing
- Transfer your data
- Withdraw consent
- Opt out of marketing
- Object to targeted advertising
Requests can be made by emailing:
We will respond within 30 days after verifying identity.
We will not discriminate against you for exercising your rights.
12. Advertising and Opt-Out
You may opt out of targeted advertising by:
- Using Global Privacy Control (GPC)
- Unsubscribing from marketing emails
- Contacting us directly
We do not sell sensitive personal information.
13. International Transfers
Your data may be processed outside the UK or EEA.
Where this happens, we use:
- Standard Contractual Clauses
- Approved legal safeguards
to ensure data protection.
14. Complaints
If you have concerns, contact us first.
You may also contact the UK Information Commissioner’s Office (ICO).
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised date.
16. Contact
Avamira Furnishings
Forever Furnishings Ltd
5 Granary Road
Wolverhampton, WV8 1UZ
United Kingdom